Design
More About The Site Specification
1st April 2007
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The audience for any web site will have a few things in common that we need to be aware of. These are the people who you want to view your work and spend time on your site.
No-one will read it
First off, they won't read very much but scan through to save their eyes.
Computer screens are bad for the eyes and its only good design and/or great content that will keep the passing visitor at the site.
Visitors scan through a page looking to see if they are in the "right place" (ie. have they found the content they are looking for?) They also scan to see if they can find a route to the desired content.
If the content isn't anywhere in evidence, the nearest exit will do.
That or the most common action for any visitor who can't find anything worth while after a quick look round, a click on the browser's back button.
To help visitors, the Mr. Orange web site will have to take account of page-scanning, tell them where they are on the site and give them pointers to where the content can be found...
On every page!
... Because a visitor can arrive on the site at any page. So, each page needs to have a clear setting as to where it is in the web site and how to get around.
The Returning Visitor
You'll be lucky... but if this is the case, then the returning visitor needs to know what has changed on the site and when.
There's nothing more annoying than coming to a site to see that the content changes are undated and you have to remember where you were up to last time you were there. "What's new and have I missed anything?" is the key question to answer in the site design. Dating any new additions is important and will prompt visitors to come back again in the future.
We will look at additional facilities to keep people up to date with new material added to the web site at a later time.
Next up: some technical considerations to add to our site specification.
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